marketing Tag

August 8, 2015 In business development

Business portfolio analysis

It’s type of strategic business analysis that gives strategic recommendations (ie. Output analysis) for strategic business unit (SBU, below is explanation of SBU) based on two key business attributes competitive position and attractiveness (market segment / or attractiveness of SBU) at...

August 5, 2015 In business analytics

Application of business analytics in CRM marketing

Business analytics is the application of data science in business. Data science is a science discipline aimed at transforming data into the new informations and knowledges. The most commonly objectives of data analysis are: - Knowledge discovery by predicting the target variable (eg. the probability of...